FAMI research social assets
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Source: https://www.faithandmedia.com/research/harrisxindex

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A soul-stirring story needs soul. 77% believe stories about a specific faith can appeal broadly or somewhat broadly to all audiences.

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Faith belongs in mainstream stories. 92% say faith has a role to play in modern entertainment.

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Different generations. Shared connection. 77% believe stories about a specific faith can appeal broadly or somewhat broadly to all audiences. By age: Gen Z 79%, Millennials 83%, Gen X 78%, Baby Boomers 72%.