Entertainment
Two of most forgotten truths in entertainment: (1) that nearly every paying audience is mostly made up of religious people; and (2) that personal faith is one of the deepest, most complex, and most compelling parts of the human story. But forget we do. So instead, much of entertainment flattens, mutes or demonizes religion to the loss of both profits and artistry. What can be done? The Faith and Media Initiative is working with industry leaders and creators to educate, empower, and turn the tide in mainstream representation.
Explore the research
The need for change
The call for change
82%
of Americans say Hollywood needs to do better when it comes to showing faith onscreen
The opportunity
92%
of consumers say faith has a role to play in entertainment
The research
Entertainment · Audience insights
A groundbreaking study explores how today’s TV and film audiences respond to faith on screen. Across 106 scenes and 12,723 interviews, discover the storytelling choices that build connection with modern American audiences.
Entertainment · Global research
The largest-ever global faith and entertainment study uncovers new, untapped market opportunities in entertainment media to create more accurate portrayals of faith and spirituality for audiences around the world.
The people moving it forward
Paramount Plus
Vice President, Corporate Social Responsibility
NBC Universal
Vice President, Diversity, Equity & Inclusion
Faith Filmworks
Filmmaker, Screenwriter
Faith Filmworks
President/CEO, Producer
Muslim Public Affairs Council
Director of the Hollywood Bureau
Kingdom Story Company
Director
Next Page Productions
CEO
Reboot Studios
Managing Director
Writer & Producer
BLOOD & TREASURE
Executive Producer
Georgetown University
Research Fellow, Center for the Constitution
Grand Canyon University · Wedgwood Circle
Dean, College of Arts and Media; filmmaker & author
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