Mission

A mission to unite.

Our initiative brings faith and media together around shared interests and mutual goals.

The Faith & Media Initiative™ values the power and potential that both media and faith have to drive change and foster a more robust, resilient world—but we have to act now.

We are working to bring faith and media closer together. When it comes to communicating with the media, faith leaders often cite their own lack of resources or media savvy as the biggest challenges to collaborating effectively. Members of the media also cite a lack of time, resources and limited opportunities to interact with members of diverse faiths as challenges on their side.

The end result is that people in these industries are reluctant to engage, leading to incomplete, inaccurate or even negative portrayals of faith in news and entertainment.

Photographic montage with a Catholic woman lighting a candle at upper left, Muslim, Buddhist, Hindu and Jewish worshippers, and a Latter-day Saint woman seated in her congregation at lower right.

The human impact

The effect on the public is significant.

61%

of people worldwide say the media’s approach to religion perpetuates faith-based stereotypes rather than address and protect them.

43%

of people believe the media’s current approach to faith storytelling creates unease and anxiety.

Global Faith & News Study · HarrisX

OUR GOALS

Providing connection.
Healing divisions.

Create accurate, meaningful, and nuanced faith storytelling
Foster open, public dialogue about spirituality and diverse faiths
Work to restore trust between faith, media, and the public
Position media and faith as valuable resources to society

The Coalition for Faith & Media

Change this big doesn’t happen in a silo. The Coalition for Faith & Media is a worldwide network of media professionals, researchers and respected voices whose advocacy drives the Faith & Media movement.