Research
Our global research initiatives provide original insights and groundbreaking data at the intersection of faith and media, identifying early trends and opportunities.
Entertainment · Audience insights
A groundbreaking study explores how today’s TV and film audiences respond to faith on screen. Across 106 scenes and 12,723 interviews, discover the storytelling choices that build connection with modern American audiences.
Entertainment · Global research
The largest-ever global faith and entertainment study uncovers new, untapped market opportunities in entertainment media to create more accurate portrayals of faith and spirituality for audiences around the world.
Wellness · Spirituality & wellbeing
A worldwide exploration of the connection between spirituality and wellbeing, combining Gallup global data, academic research and in-depth interviews to identify five pathways to a more fulfilling life.
Journalism · Global research
The largest-ever global study in 18 countries and 5 languages looking at the portrayal of religion in the media reveals high consumer demand across the world for more diverse, complex faith stories, along with roadblocks among journalists and editors.
On the horizon
Artificial Intelligence · Faith Response Index
FRI measures how AI systems answer contested faith-related questions against human reference data and source-backed evidence.
Coming Soon