When faith is muted, we all miss out.

Our Purpose

The stories we tell shape our society. Yet while 80% of people identify with a religion, mainstream media often demonizes, stereotypes or ignores faith. This drives misunderstanding, scapegoating, even violence. The Faith and Media Initiative helps storytellers of all sizes represent faith more authentically. It’s not just good for society, it’s good media.

Get Involved

The gap is real.
Let’s close it.

See the research

80%

want the entertainment industry to make
more accurate portrayals of faith

YET
religion is the most
sensationalized identity

Global Faith & Entertainment Study · HarrisX

82%

of Americans say Hollywood needs to do better when it comes to showing faith onscreen

92%

of consumers say faith has a role to play in entertainment

Global Faith & Entertainment Study · HarrisX

20%

of journalists feel they understand the nuances of faith

53%

say the media actively ignores religion as an aspect of society and culture

Global Faith & News Study · HarrisX

It’s going to take all of us

Together we can help media tell a more authentic story about faith.

The Coalition for Faith & Media

Change this big doesn’t happen in a silo. The Coalition for Faith & Media is a worldwide network of media professionals, researchers and respected voices whose advocacy drives the Faith & Media movement.

Millicent Rone

Millicent Rone

American Airlines

Manager, DEI and Corporate Recruiting PMO

Liz Kineke

Liz Kineke

CBS Corporation

Producer, Religion & Culture Series

Simran Jeet Singh

Simran Jeet Singh

Aspen Institute

Executive Director, Religion & Society Program

Adam Robinson

Adam Robinson

Paramount Plus

Vice President, Corporate Social Responsibility

Sara Critchfield

Sara Critchfield

Fetzer Institute

Vice President, Global Outreach

Salvador Mendoza

Salvador Mendoza

NBC Universal

Vice President, Diversity, Equity & Inclusion

Omar Al Busaidy

Omar Al Busaidy

Global Possibilities

Founder

Brooke Zaugg

Brooke Zaugg

Radiant Foundation

Executive Director

Michael Wakelin

Michael Wakelin

Religion Media Centre

Executive Chair

Sue Obeidi

Sue Obeidi

Muslim Public Affairs Council

Director of the Hollywood Bureau

David Miller

David Miller

Princeton University

Director, Faith & Work Initiative

Giselle Kuri

Giselle Kuri

Ashoka

Conversations Architect

Andrew Abela

Andrew Abela

The Catholic University of America

Dean, Busch School of Business

Paul Ahlstrom

Paul Ahlstrom

Angel Studios

Board Member

Sumreen Ahmad

Sumreen Ahmad

Accenture

Global Change Management Lead

Featured initiatives

Faith & Media Connect

Connecting content makers and journalists with faith experts so that everybody gets the story right.

Learn more

Latest from the Coalition

View on LinkedIn
IF20 G20 Interfaith Forum logo.

Angela Redding at the G20 Interfaith Forum

FAMI Executive Director Angela Redding will speak at the G20 Interfaith Forum in Salt Lake City, October 15–17, on why faith and religion need a seat at the table as AI develops.

Read More
Religion News Service article about religious leaders discussing AI, with a photograph of a panel moderated by Jennifer Frey with Walter Kim and Archbishop Salvatore J. Cordileone.

Faith leaders weigh AI’s human impact

FAMI highlights Religion News Service coverage of an interfaith gathering in Washington, D.C., where religious leaders discussed the moral choices shaping AI and its impact on the human experience.

Read More
Pope Leo XIV with a quotation about how people shape the character of technology.

Faith, values and technology

FAMI reflects on Pope Leo XIV’s insights on technology and the importance of representing faith and values accurately and fairly.

Read More
82% of Americans say Hollywood needs to do better when it comes to showing faith onscreen.

Which stories get faith right?

FAMI invites audiences to share movies, television shows and Hollywood stories that portray a character’s faith or beliefs thoughtfully.

Read More

Faith at the heart of Dolly Parton’s story

FAMI highlights news coverage that gives Dolly Parton’s Christianity depth and context, pointing to thoughtful reporting on her life and legacy.

Read More
Mark Wahlberg in an interview about faith in film.

Mark Wahlberg on faith in film

FAMI shares DeWayne Hamby’s interview with Mark Wahlberg about the different ways characters express faith and spirituality in By Any Means.

Read More
Faith & Media Initiative

What young audiences want to see

FAMI spotlights Variety’s coverage of UCLA research on Gen Z and Gen Alpha’s desire for realistic, complex portrayals of religion and spirituality.

Read More
Faith is the world’s largest underrepresented story. Agree or disagree?

Is faith an underrepresented story?

FAMI opens a conversation about faith’s place in media, inviting readers to weigh in on its representation and share their perspective.

Read More

Research makes the dictionary

Merriam-Webster cites FAMI’s HarrisX findings in its entry for “stereotypes,” bringing research on faith representation into an unexpected setting.

Read More
Millicent RoneSimran Jeet SinghLiz KinekeOmar Al BusaidyChristine SwansonCarolyn ChenSue ObeidiDavid MorganBrooke ZauggRabbi Elan BabchuckEboo PatelStephanie Okereke LinusAsma T. UddinMichael WakelinKashif Shaikh

Join the Coalition

Bring your experience, ideas and perspective. Tell us why you’d like to help tell a more authentic story about faith.

All fields are required unless marked optional.